The other day I was driving through my mother-in-law's neighborhood on my way to see her and I spied a new restaurant in the chain ridden stucco jungle that is South Orange County. Seeing that it had something to do with craft beer I was naturally interested, so I looked it up online.
“..we are independent and locally owned. We do things differently and believe in using only the freshest and highest quality ingredients. Our foods are largely organic, our brews and signature cocktails are all craft...Our Eats are farm to table, local, in-season, sustainable and organic. [Chef] visits the farmer’s markets and tours local farms weekly. Our meats are of exceptional quality and are all-natural, antibiotic and hormone free. Our [beers] are strictly craft and our [wine is] largely boutique. Our menu will change frequently as we transition seasons to provide for only the freshest and best products available. Like we said, we do it differently.”
Seems normal, right? Seems like a place I'd like to eat for sure. However, if they're a locally owned, sit down, non-chain restaurant, shouldn't they naturally be using only the freshest and highest quality ingredients? Where I grew up we have many family owned restaurants. They aren't chains, they're locally owned and run. Their menus note the like of “Covelo Beef” or “Roundman's Smoked Bacon” or “Cypress Grove Lamb Chopper” reflecting that the menu is indeed local and mostly organic. I have indeed been spoiled, however my spoilage has perhaps turned to the resentment of people I feel are trying to make a quick buck.